Creative & Brand Design

Design that holds color, craft, and a point of view.

Ten-plus years directing and designing across CPG, professional beauty, and foodservice, from Revlon and Cutwater to national brand campaigns.

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About

01 / Bio
Rachel Tabari
RevlonCutwaterFoodserviceCPGBrand Systems
Get in touch

Someone asked me recently what I do for work, and I found myself explaining how important every detail of a brand is, down to the bathroom lighting.

My range spans CPG, professional beauty, and foodservice, building brand systems, directing photography, and shipping campaigns for names like Revlon and Cutwater alongside commercial kitchen equipment brands.

And here we are, together, looking at my body of work. I genuinely welcome you. Thank you for stopping by.

Selected Work

02 / Product Photography
CND Brisa Lite sculpting system
CND Brisa Lite

Sculpting System Packaging

CND Vinylux spring lineup
CND Vinylux

Spring Color Story

CND Vinylux five color lineup
CND Vinylux

Seasonal Color Lineup

See Full Work →

The Montague Company

Turning a logo that only worked at full size into a mark that reads clearly as a circular avatar, down to a 16px favicon.

Read the case study →