Full Work

Campaign work, brand collateral, and everything that doesn't fit on one scroll.

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Campaign Work

01 / Brand Campaigns

CND

"Polish Reinvented": national print campaign for the Vinylux weekly polish launch, model-led beauty photography paired with product benefit messaging. Art directed product photoshoots across the CND line, including packaging and retail imagery.

CND Vinylux campaign ad, red lip and nail look CND Vinylux campaign ad, green polish look CND Vinylux campaign ad, purple lip and metallic claw nails CND Vinylux campaign ad, blonde model with black and gold nails

Product Photography, Art Direction

CND Vinylux five color lineup, art directed by Rachel Tabari CND Vinylux spring lineup, art directed by Rachel Tabari CND full product assortment, art directed by Rachel Tabari CND Brisa Lite sculpting system, art directed by Rachel Tabari

Cutwater Spirits

"Set Your Cocktail Free": regional campaign creative for Cutwater's canned cocktail line, two environment treatments built from a shared layout system.

Cutwater Spirits campaign, hiker overlook scene Cutwater Spirits campaign, beach aerial scene

Brand Collateral

02 / Decks & Sales Materials
Top Gun CRE company overview deck coverTop Gun CRE 2021 Year in Review newsletter cover

Top Gun CRE

Company overview pitch deck and an annual client newsletter for a San Diego commercial real estate brokerage: brand system applied across advisor bios, market data, sample marketing pages, and a 2021 year-in-review recap.

25-page deck + 5-page newsletter
View Deck PDF View Newsletter PDF
EVCS CALeVIP free EV charger program deck cover

EVCS

Sales deck for EVCS's CALeVIP free EV charger program: clean, data-forward slides explaining program benefits, installation timelines, and site eligibility to prospective commercial property hosts.

9-page deck
View Deck PDF

Case Study

03 / In-Depth Projects

The Montague Company

Turning a logo that only worked at full size into a mark that reads clearly as a circular avatar, down to a 16px favicon.

Read the case study →